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9: Content creation; A skill that is critical to your business

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In this episode we discuss content creation

EPISODE 9: WEB CONTENT MARKETING

 

SHOW NOTES

·         What is web content? [3:50]

·         What are the different forms of content? [4:22]

·         The importance of creating web content. [4:55] [34:34]

·         Who is an expert? [5:06]

·         Who do persons like to do business with? [5:40]

·         How to get people to know, like and trust you? [6:01]

·         Why quality content writing is important when it comes to search engines?[6:14]

·         What are the common factors you need to consider when creating web content?

·         Needs to be useful [7:23]

·         Entertaining [8:05]

·         Thought provoking [13:37]

·         Relevant to your audience [14:38]

·         Emotional [16:20]

·         How to get great web content ideas?

·         Check social media feeds [19:12]

·         Think about what the audience wants. [19:38]

·         What do you think they would find entertaining? [20:04]

 

·         USING CONTENT THAT’S NOT YOURS

·         Do you have to use your content? [20:53]

·         Is it necessary for you to agree with the content you’re posting? [21:38]

·         The importance of guest posting. [22:02]

·         How to find content that’s not yours [22:45]

·         The difference between contrary content and content where you agree with it. [24:18]

 

CREATING YOUR OWN WEB CONTENT

·         What is your most important content as a business owner?[24:56]

·         One of the most important things to know about your content. [28:10]

·         Why should you use more than one kind of content on your website? [30:14]

 

SHARING CONTENT

·         One of the biggest suggestions when it comes to sharing content. [30:58]

·         How to leverage the content you have created? [32:10]

·
CALL TO ACTION FOR YOUR CONTENT

·         Why is it important to have a strong call to action? [34:21]

·         Different types of calls to action.  [32:49]

 

 

RESOURCE MENTIONED

·         sbppodcast.com/contest – contest

·         aclj.org

·       twoblindmarketers.com

·        feedly.com Feed Reader

·         sbppodcast.com/9

 

THE PODCAST 9: WEB CONTENT MARKETING

The Podcast 9 first appeared on The Small Business Puzzle Podcast.

 

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